lying flat
The evolution of ‘lying flat’ in 5 buzzwords: Why China’s youth are over the rat race
Chinese youth are tired of hustle culture and are not afraid to show it. Here are five trends to better understand what’s irking this generation. Read More
From Overtime Worker To Digital Nomad: Young Chinese Seek ‘Slow Lifestyles’ Abroad
After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice. Read More
How Does Lululemon Advocate For Wellbeing In China Amid Burnout Culture?
Overview: In October, Lululemon launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022. The month-long initiative aims to inspire people to take positive… Read More
No End In Sight For China’s ‘Dynamic Zero’ COVID Policy
People’s Daily recently published three op-eds that support China’s current “Dynamic Zero” policy, denting hope of a speedy return to pre-pandemic normalcy. Read More
Move Over Lying Flat, Let It Rot Is Here
Brands need to update their vocabulary. “Let it rot” is the latest buzzword in China, another sign that Gen Z is disillusioned with their lives. Read More
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read More
China’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler
If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Read More
The High Price of China’s Work Culture
China’s online home for fans of anime, comics and games, or ACG, is trending. For all the wrong reasons. Read More
What the Rise of Ayurveda Says About China’s Changing Beauty Market
With a consumer shift toward holistic skincare, Ayurveda’s rising popularity proves that Chinese consumers want wellness that isn’t only skin-deep. Read More
China’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read More
