lying flat
What China’s “45-Degree Life” Trend Means for Luxury
China’s “45-Degree Life” movement shows how China’s youth are prioritizing wellness and balance over the grueling “996” work culture. Read MoreChina’s ‘Lying Flat’ Trend Meets its New Champion: The Free Idler
If 2021 was the year of “lying flat” in China, it appears that 2022 could become the year of the “Free Idler" if domestic brands have their say. Read MoreThe High Price of China’s Work Culture
China’s online home for fans of anime, comics and games, or ACG, is trending. For all the wrong reasons. Read MoreWhat the Rise of Ayurveda Says About China’s Changing Beauty Market
With a consumer shift toward holistic skincare, Ayurveda’s rising popularity proves that Chinese consumers want wellness that isn’t only skin-deep. Read MoreChina’s ‘996’ Backlash Continues with ‘Worker Lives Matter’ Campaign
Chinese employees are protesting “996” culture again with a campaign that compiles the working hours of the country’s biggest firms. Read MoreGood News For Luxury? 60% Of China’s College Kids Expect To Be Millionaires
Over 60 percent of college students think their yearly earnings will reach one million yuan within ten years after graduation. Are luxury brands listening? Read MoreHow Gen-Z Anxiety Is Shaping The China Market
The comfortable Gen-Z lifestyle also comes with many new pressures, which is why brands should look to ease their burden with light-hearted entertainment. Read MoreWhat China’s “Lying-Flat” Trend Means For Luxury Brands
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Read MoreIs China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More