LVMH
Hermès’ Entry Into The Metaverse Hails A New Era For Digital Luxury Fashion
Hermès is set to bring its rich history and longstanding heritage to the digital world after filing for trademarking in the metaverse last month. Read More
What LVMH’s North Asia Group President Appointment Means For China
LVMH has named luxury veteran Michael Schriver as group president of North Asia. Will this appointment revitalize the group’s growth in the region? Read More
LVMH Without Virgil: How The Conglomerate Can Speak To A New Generation
The late designer bridged a necessary gap between youth culture and luxury traditions. Can LVMH maintain that connection without him? Read More
LVMH Without Virgil: How the Conglomerate Can Speak to a New Generation
The late designer bridged a necessary gap between youth culture and stalwart luxury traditions. Can LVMH maintain that connection without him? Read More
What Is Off-White’s Place In China Without Virgil?
Virgil Abloh’s popularity helped secure Off-White’s status as a leading luxury brand. Eight months after his passing, can the label grow without him? Read More
Are Luxury Brands Pushing Out China’s Middle Class?
Frequent price hikes are turning away loyal customers. How far will brands go to achieve exclusivity before thinning out their clientele? Read More
LVMH Skincare Brand Puts Fresh Spin on Influencer Marketing
Skincare brand Fresh has tapped Sister Who Makes Waves star Cyndi Wang to endorse its newest skin serum. Why is Wang the best KOL for the job? Read More
Jay Chou’s New Single Gives Boost to LVMH’s La Samaritaine
Jay Chou’s latest video, featuring La Samaritaine, has racked up over 90 million views. Will Chinese tourists now flock to the Paris department store? Read More
How China’s Zero-COVID Policy Will Change the Luxury Market
Mounting layoff anxiety from some of China's most robust industries has started to shake the myth of social mobility for the country’s younger workers. Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
