LVMH
Has China’s “Too Skinny” Trend Gone Too Far?
The latest social media craze in China shows ultra-slim women trying on kids’ clothes, but are luxury brands on board with the trend? Read More
Loewe Turns a Content-Commerce Page With “A Show in the News”
While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
Where Luxury Stands In China’s Consumption-Based Economy
China’s economy quickly rose from a manufacturing superpower to a mature service sector. But how will those changes impact global luxury brands? Read More
Exor Eyes China Expansion Via Louboutin
Backed by Exor, Christian Louboutin could become one of the world’s preeminent luxury players and see significant growth in China. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
LVMH & Kering Stocks Jump Thanks To China Success
Strong Chinese consumer spending has fueled a luxury stock surge for LVMH and Kering SA, but some financial analysts are pumping the brakes. Read More
Cartier’s Content-Commerce Prowess Attracts a New Generation of Consumers in China
Nearly 30 years after entering the mainland Chinese market, Cartier has been an unlikely fast mover in adopting a comprehensive digital-first marketing strategy, helping the storied brand reach a new generation… Read More
Could Low-End Shein Become the H&M of China?
As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read More
