LV
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
The 5 Diverging Ways Luxury Brands Approach E-Commerce in China
How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Read More
How These 5 Luxury Brands Stepped into the Smartwatch World
Here are five smartwatches that show how luxury brands are putting their own spin on the product to make it stand out in the market. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and level of engagement. Read More
China’s Luxury Market Conditions Amplify Brands’ Risk of Overexposure
It's easier than ever for luxury brands to become victims of their own massive success in the China market as consumers increasingly pursue more individualistic style. Read More
LVMH’s Scaled-Back China Strategy Earns 8 Percent Mainland Growth
The conglomerate reduced lower-tier store openings and de-stocked spirits as part of its strategy to cope with China's 2013 luxury slowdown. Read More
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read More
From French Fashion To Fan Bingbing: China’s Top 10 Luxury Parties Of 2013
While China's bureaucrats scaled back on their banquets, the country's celebrities came out to play at a plethora of high-profile luxury events in 2013. Read More
Jing Daily’s China Luxury Brief: December 16, 2013
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read More
LVMH Targets Underprivileged Chinese-Americans For Retail Training Program
The conglomerate is enlisting the help of an anti-poverty foundation to find Mandarin-speaking staff for its New York stores. Read More
