Luxury
China’s ‘Leftover Women’ Back in Debate with New Skincare Campaign Video
Prestige skincare brand SK-II is back with a new campaign film, 'The Expiry Date,' which addresses China's obsession with a woman’s age. Read More
How Luxury Brands Can Do WeChat Marketing In-House with Only $1,448 A Month
To many people outside China, marketing in the country sounds like a nearly impossible task, especially for brands that are testing the waters there. Read More
Hermes Birkin Bag Sets New World Record at Auction, Secures Investment Status
When an Hermes Birkin bag sold for $380,000 at auction on May 31, it set a new world record and firmed its status as a better investment than gold. Read More
Australian Winemaker Gets Closer to Chinese Connoisseurs with New Chateau in Henan Province
The Barossa Valley’s Seppeltsfield formed a joint venture with a Chinese wine maker to create a local tourism hub for its growing market. Read More
More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
This Chinese City Is the World’s Hottest Luxury Housing Market
A new report by Knight Frank reveals which cities are seeing the largest growth in prime property prices. Read More
Can Chinese Artists Lead Luxury Brands into New Territory?
Western luxury brands look to Chinese contemporary artists to tap emerging markets. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
Countdown to CNY: 6 Luxury Jewelers That Are Ushering in the Year of the Rooster
Not every Chinese jewelry consumer loves them, but nonetheless, luxury brands are taking cues from Spring Festival to release special-edition rooster charms. Read More
From New York to Abu Dhabi, Hakkasan Spreads Chinese New Year Decadence Worldwide
A special menu heavy on traditional Chinese New Year ingredients is available across the world at Cantonese hotspot Hakkasan. Read More
