Luxury
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More
What The Chengdu And Shenzhen Lockdowns Mean For Luxury This Fall
Another month, another lockdown. There are serious fears for China’s retail as major cities go on high alert. Read More
Introducing Omicron, Global Luxury’s Latest Enemy
Omicron, the new and highly mutated COVID-19 variant, is the latest in a series of concerns for global luxury brands in China. How is it likely to affect 2022 and… Read More
Will a Red-Hot Bilibili Become Irresistible to Luxury Brands in 2022?
Bilibili’s advertising revenue is one area to watch in the remainder of 2021 and into 2022, as more beauty and luxury brands eye the platform. Read More
Will Beijing’s Gaming Crackdown Affect Luxury?
Louis Vuitton and Burberry both released online games and NFTs, respectively, but will they align with Beijing’s latest regulatory crackdown on the tech sector? Read More
Win A Scholarship For Luxury Master’s Course In Cannes
Jing Daily and Launchmetrics are offering one selected reader the opportunity to win a full scholarship at the University of Côte d’Azur, Cannes. Read More
Fly Like An Eagle: Can The US Luxury Rebound Last?
US growth points to the reality that the market is, like China's, still emerging for luxury. The question is: How sustainable will this be? Read More
Tracking the Trends for 2021: A Guide to China’s New-Generation Consumer
As we enter what will undoubtedly be dubbed "The Chinese Decade," the "Tracking the Trends for 2021: Guide to China's New-Generation Consumer" white paper is essential for brands reconsidering their… Read More
Webinar: How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may… Read More
Register: How Collaborations Are Defining Experiences in China
Register for Jing Group x TONG's "How Collaborations Are Defining Experiences in China" to learn the importance of brand collaborations for China strategies in 2021. During the webinar, we'll discuss… Read More
