luxury wechat
Chinese Startup Uses WeChat to Give Second-Hand Luxury Business a Boost
A Chinese start-up offering to resell designer handbags is tapping into the nation's largest social media app WeChat to give resellers a digital boost. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
How Luxury Fashion Brands in China Use WeChat in 2017
Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like. Read More
With 92% of Luxury Brands on WeChat, Here’s How They Can Step up Their Game
While the luxury industry has seen the value of engaging consumers on WeChat, many brands have the opportunity to dramatically expand the technical features of their accounts. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
