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luxury wechat

  • WeChat Leads the Future of Luxury Social E-commerce with Mini Program

    Ruonan Zheng  |   Share
    Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
  • Luxury Brands Localize Festival Campaign through WeChat

    WeChatGlobal  |   Share
    Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
  • Should Luxury Brands Be Excited About Tencent’s Advertising Claims?

    Jessica Rapp  |   Share
    Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
  • Marketing

    8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze

    Yiling Pan  |   Share
    Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
  • 3 Shopping Habits of China’s Mass-Affluent Men That Luxury Brands Need to Know

    Yiling Pan  |   Share
    Here are three luxury shopping habits of young Chinese mass-affluent male consumers that luxury brands should be aware of. Read More
  • WeChat is Rumored to Make Subscription Feed More News-Style

    Yiling Pan  |   Share
    WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
  • KOL Marketing in China: Why It Works and How To Do It Right

    Preeti Kumar  |   Share
    Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More
  • Retail

    High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline

    Yiling Pan  |   Share
    When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
  • Policy

    China’s Internet Regulators Investigate WeChat, Weibo and Baidu Causing Fresh Concern

    Yiling Pan  |   Share
    China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on… Read More
  • 3 Ways VR Can Transform Luxury Retailing in China

    Yiling Pan  |   Share
    The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/27/2023

Index LevelDaily Change% Change
262.33-$0.35-0.13%
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