luxury wechat
WeChat Leads the Future of Luxury Social E-commerce with Mini Program
Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
8 Great Luxury WeChat Campaigns to Cash-in on Singles Day Shopping Craze
Here are eight Singles Day WeChat campaigns conducted by luxury fashion brands in China that have caught Jing Daily's attention. Read More
3 Shopping Habits of China’s Mass-Affluent Men That Luxury Brands Need to Know
Here are three luxury shopping habits of young Chinese mass-affluent male consumers that luxury brands should be aware of. Read More
WeChat is Rumored to Make Subscription Feed More News-Style
WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More
High-End Malls in Top Cities Are Where the Chinese Go to Buy Luxury, Offline
When shopping offline, Chinese shoppers only buy luxury items in first-tier cities such as Beijing and Shanghai. Read More
China’s Internet Regulators Investigate WeChat, Weibo and Baidu Causing Fresh Concern
China's internet regulators have set up formal investigations into potential violations of the Cybersecurity Law by WeChat, Weibo and Baidu causing fresh concern for luxury brands, which heavily rely on… Read More
3 Ways VR Can Transform Luxury Retailing in China
The Chinese government's recent support of VR technology has spurred initiatives by leading tech companies for its development in the retail space. Read More
