luxury watches china
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More
China Leads Global Recovery of the Luxury Watch Market, After Years of Decline
After years of decline, the global luxury watch market is making a comeback and a younger generation of affluent Chinese consumers are largely responsible. Read More
Louis Vuitton Releases First Smartwatch with Eye on China
The French luxury fashion house has introduced tech to its iconic timepieces and hopes its seamless operation in China will lure affluent travelers. Read More
CEO Corner: Aldo Magada, CEO of Zenith Watches, on Courting China’s Swiss Watch Connoisseurs
The head of the Swiss luxury watch manufacture explains why Zenith is "not someone’s first watch; it’s their second or third" in the China market. Read More
Chinese Consumers Change the Face of Swiss Watch Sales
A major slump in Swiss watch exports to China points to rapidly evolving spending habits among Chinese luxury consumers. Read More
