luxury sustainability
Miu Miu Connects With Gen Z By Upcycling
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
Mia S. Lei Bets Big on Niche Luxury Investments
With equestrian events increasing in China, Mia Suki has anticipated the country’s growing demand for fashionable luxury equestrian performance wear. Read More
Can Fashion Brands Make Green Products Interesting to Chinese Consumers?
There are many ways for businesses to talk green, but what really sticks with consumers? Brands are torn about how much to disclose about their initiatives. Read More
Inside Kering’s High-Stakes Fashion Conference on Sustainability
At this year's Shanghai Fashion Week, the luxury group Kering hosted the very first sustainability conference "K Generation Talk & Award Ceremony in China." Read More
Managing Fakes is Good Business in China
Most luxury retailers have not yet deployed technologies that allow customers to verify that a product is fake or not before purchasing. Read More
Bain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More
One Question, Three Answers: Are Chinese Millennials Willing to Pay More for Sustainable Goods?
In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More
Less is More: Can Sustainability And Profit Co-Exist?
According to the report, the top reason for implementing sustainability targets in business today is driven by the desire to grow revenue. Read More
The Paradox of Sustainable Luxury — and 3 Ways to Solve It
China’s hyper-informed young consumers are starting to consider the negative effects of mass consumption. Brands need to offer sustainability with luxury. Read More
