luxury streetwear crossover
Latest Drop: Louis Vuitton Debuts Sneaker Collection via WeChat Mini-program
French luxury powerhouse Louis Vuitton became the latest megabrand to “drop” on WeChat, unveiling its newest sneaker collection to Chinese consumers. Read More
Chinese Whispers: Weibo Labels Valentino Ad as Spam, and More
A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More
The 5 Top Luxury Luggage Collaborations for the Chinese Market
From Supreme and Rimowa to Kith and Tumi, here is a round-up of top five luxury luggage collaborations that appeal to the Chinese market. Read More
The Review: the Least Hip-hop Maybach Ever, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from April 23-27, 2018. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More
China’s Streetwear Fans Are Hyped About Rimowa x Supreme Collab
The collaboration is not available in Chinese stores, but eager Chinese consumers are strategizing about how they can secure the limited edition luggage. Read More
