luxury pop-up stores
YSL Makes Big Splash With Fancy Hotel in Hong Kong
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane. Read More
Yves Saint Laurent Beauté Pops up at LAX, Targeting Chinese Tourists
The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More
MCM WeChat Campaign: How To Create a Pop-Up Shop That Works
Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More
Reality-show Idols Are the New Darlings of Luxury Brands in China
From Fendi to Loewe, a number of luxury brands in China have worked with the reality show idols to ride on their massive following on social media. Read More
Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales
In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to… Read More
Chinese Whispers: Moments Ads, Chanel’s Pop-up Arcade, and Tech-sponsored Fashion
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More
The 6 Most Innovative WeChat Campaigns Right Now
We round up the top WeChat campaigns from luxury fashion brands over the past month, including efforts from YSL, Hermès, Fendi, and Miu Miu. Read More
5 Things to Know About the Hottest Pop-up Retailing Trend in China
Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read More
