luxury pavilion

If your brand is new to selling online in China, Jing Daily breaks down the different platforms on the country’s largest online e-commerce site: Tmall. Read More

Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More

As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More

Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More

Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More

British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More

Alibaba released its Q3 2019 earnings on Jan. 30 as it attempted to allay fears that it would be hit by the slowing Chinese economy and US-China trade war. Read More

Jing Daily had a deep conversation with Ruder Finn and Consumer Search Group on what are missing opportunities for luxury brands in 2019. Read More

One of the oldest independent Swiss luxury watchmakers Breitling has recently ramped up its efforts to capitalize on the booming Chinese market. Read More