luxury pavilion
Why China Could Become First in Secondhand Luxury
Secondhand luxury platforms that can persuade Chinese consumers to consign parts of their collections will secure a years-long stream of inventory. Read More
M&A Predictions for 2021
From beauty growth to tech innovation, Jing Daily asked the luxury experts which key trends will be driving new deals in 2021. Read More
It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More
Navigating Tmall: A Guide For Luxury
If your brand is new to selling online in China, Jing Daily breaks down the different platforms on the country’s largest online e-commerce site: Tmall. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
Tmall Announces Its Online Outlet, Luxury Soho
As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More
Singles’ Day Score Card on Tmall’s Luxury Pavilion
Over 40 brands celebrated Singles' Day on Tmall with special offerings, such as dropping new products, release limited-editions and co-branded goods. Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
Kering’s Alexander McQueen Expands in China via Alibaba’s Luxury Pavilion
British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More
Pop Idol Alliances Key for Beauty Engagement in China: Gartner L2
According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More
