luxury on weibo
Report: China’s Highest Earners Don’t Use WeChat for Luxury
According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
Dior Debuts Weibo Story, Stays in Lead With Chinese Millennials
French fashion house Dior has become the first luxury label in China to use the Weibo Story, a social media feature popular with millennials. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
Weibo’s Video Push Is Working, First Quarter Report Shows
Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
