luxury on wechat
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
Luxury World’s Digital Laggard Céline Launches on WeChat
Céline recently changed its digital approach by officially establishing a presence on China's most important social media platform: WeChat. Read More
How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs
By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one. Read More
What The Alleged VPN Ban Could Mean for Luxury Brands in China
Here is what you need to know about the alleged VPN ban in China, and how it could have an impact on the luxury brands in China. Read More
Are Chinese FIT Travelers the Next Opportunity for Luxury Brands?
Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More
The Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
WeChat Launches Ad Bidding for ‘Mini Programs Nearby,’ But Will It Be Profitable for Luxury Brands?
WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to… Read More
Tencent CEO Pony Ma Dethrones Jack Ma as China’s Richest Man
The owner of the country's popular social media app WeChat has unseated Alibaba founder Jack Ma to become the richest person in China. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
3 Tips from Roger Vivier’s Nifty 7-Day WeChat Campaign
Here's a look at a recent successful WeChat campaign by French accessories designer Roger Vivier and what brands can learn from it. Read More
