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luxury marketing

  • Market Analysis

    Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China

    Avery Booker  |   Share
    As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
  • Content Commerce

    Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver

    Zihao Liu  |   Share
    Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
  • Consumer Insights

    Four Takeaways From Jing Daily’s Latest Report, Chinese Cultural Consumers: The Future Of Luxury

    Jing Daily  |   Share
    The rapid rise and evolution of the Chinese Cultural Consumer presents luxury brands with hugely significant opportunities and challenges. Read More
  • Content Commerce

    Why Luxury Brands Need to Think Like Media Platforms

    Avery Booker  |   Share
    Companies with a content commerce-based marketing approach are thriving and positioning themselves for long-term post-COVID success.  Read More
  • Content Commerce

    Nick Cakebread on China’s Year in Content Commerce

    Avery Booker  |   Share
    As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period as well as predictions for… Read More
  • What Weibo’s Rebound Means for Digital Luxury Marketing

    Jing Daily  |   Share
    After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More
  • China: This Week In Digital Luxury Marketing

    Angela Hou  |   Share
    A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 17, 2013, featuring Alexander Wang, Louis Vuitton, and Moët & Chandon. Read More
  • Five Things You Need To Know About Luxury Marketing

    Nick Cakebread  |   Share
    For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand. Read More
  • China: This Week In Digital Luxury Marketing

    Angela Hou  |   Share
    A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 10, 2013, featuring Cadillac, Chow Tai Fook, and Maserati. Read More
  • China: This Week In Digital Luxury Marketing

    Angela Hou  |   Share
    A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 3, 2013, featuring Chow Tai Fook, Maserati, and IWC Schaffhausen. Read More
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Jing Daily China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 12/07/2023

Index LevelDaily Change% Change
261.40+$0.080.03%
LVMHKeringRichemont
+$5.38+$1.28+$0.28
View Index

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