luxury marketing on wechat
Report: China’s Highest Earners Don’t Use WeChat for Luxury
According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More
A Comprehensive Guide to External Links on WeChat
One of the biggest headaches for brands and marketers using WeChat are the complicated rules and often unclear rules about external links. This article summarizes the main restrictions and suggests… Read More
WeChat is Rumored to Make Subscription Feed More News-Style
WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
The Top 6 Misconceptions Luxury Brands Have About WeChat
Here are the top misconceptions that luxury brands have about WeChat as relayed to us by several industry experts who help brands with their WeChat strategies. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
Rules of the Game: Here’s Why Some WeChat Interactive and Gamification Campaigns Might Soon Disappear
Sharable WeChat H5 campaigns are common among luxury brands, but Tencent's push for Moments ads means restrictions abound. Read More
4 Top WeChat Luxury Marketing Campaign Trends In China
China's most popular mobile messaging app has been developing sophisticated "mini-app" capabilities that have been important tools for luxury brands to drive user engagement. Read More
