luxury fashion
Animal Crossing: Can Luxury Leverage the Hype?
Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More
Supermodel Miranda Kerr Launches Organic Beauty Brand on Tmall
KORA Organics is seeking to capitalize on growing interest in natural ingredients, following a trail blazed by the likes of Korean brand Innisfree. Read More
Livestreams and Trunk Shows Could Be China’s Next Big Wave in Luxury
Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
Dior CEO Says China Is a ‘Growing Priority’
China is a 'growing priority' for Christian Dior, according to the Parisian fashion brand’s CEO Sidney Toledano in a recent interview. Read More
The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala
Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
Is China The Future “France” Of Fashion?
Coco Chanel dared to suggest French women wear trousers during a time of great social, economic and political transformation, not unlike what is happening in China today. Read More
