luxury experience
Why Luxury Is Not About Best-In-Class Experiences
If a luxury brand creates category experiences and not branded experiences, it will become predictable and interchangeable. Read More
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
How to Create an Authentic Luxury Experience for Millennials
Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More
