luxury consumption
How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More
Interview: Frette CEO Hervé Martin on Chinese Millennials and an Untapped Desire for Designer Bedding
At the launch of their flagship Shanghai store, the Frette CEO discusses social media and brand identity in a comparatively younger market for home goods. Read More
Luxury Automakers in China Are Getting Smart about E-Commerce
A new L2 report reveals ways in which carmakers are capitalizing on technology with their Chinese-language online shops, but some brands have room to grow. Read More
KAWS: Bridging the Gap Between Luxury and China’s Aspiring Youth
The New York-based artist's luxury collaborations are drawing in new audiences in the West—are Chinese millennials next? Read More
Report: Chanel, Prada Among Brands Chinese HNWIs Most Aspire to Buy in 2017
Agility Research and Strategy's "Affluent Insights Millionaire Report" shows China's millionaires spent about US$9.5 billion on luxury fashion and jewelry and watches alone in 2016. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
How Weibo Blogger Mr. Bags Gave Givenchy The Key to His Fans’ Hearts
The popular social media influencer has been taking his luxury handbag collaborations to the next level, most recently with a baby pink “Mini Horizon.” Read More
Made by China: Luxury Outlet Mecca Shanghai Village Has Major Goals for Local Brands
Shanghai Village's boutique Chuang x Yi brings Chinese consumers looking to support local designers both emerging labels and known names like Ji Cheng and Babyghost. Read More
How China’s E-Commerce Giants Are Catering to Online Shoppers at Every Step
A new study tests Burberry's website, JD.com, and other e-commerce platforms for how in tempo they are with online purchasing behaviors in China. Read More
China’s Super-Rich Name Apple, Bulgari Top Brands for Gifting
China's wealthy are not only hungry for tech and travel, but their “appetite” for high-end goods is up 20 percent, according to a recent Hurun survey. Read More
