luxury consumption
Report: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers
A recent report by Exane BNP Paribas shows three ways luxury brands are embracing innovation to reignite consumer interest. Read More
China’s High-Fashion Players Are Hungry for Sustainable Design
Here's a taste of what sustainable fashion in China looks like ahead of the EcoChic Design Award semi-finalist announcement. Read More
Dolce and Gabbana Campaign Sparks Controversy On China’s Social Media
The #DGLovesChina campaign photos prompted online criticism of Dolce and Gabbana's depiction of Beijing ahead of its debut couture show. Read More
From Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)
Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read More
Can Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read More
Alipay Extends Its Reach to China’s Big Spenders in Italy
Alibaba Group’s Alipay has expanded to Italy to support domestic luxury brands catering to China's wealthy tourists. Read More
Strong Chinese Yuan Means Luxury Consumers Have More Purchasing Power
Luxury brands can likely look forward to increased spending by Chinese travelers thanks to a stabilizing yuan. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
APASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More
How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion. Read More
