luxury consumption
How Luxury Brands Are Reaching Chinese Travelers Before They Leave Home
A report by digital intelligence firm L2 explores brands' omnichannel online strategies in China for driving sales to duty-free retailers. Read MoreReport: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers
A recent report by Exane BNP Paribas shows three ways luxury brands are embracing innovation to reignite consumer interest. Read MoreChina’s High-Fashion Players Are Hungry for Sustainable Design
Here's a taste of what sustainable fashion in China looks like ahead of the EcoChic Design Award semi-finalist announcement. Read MoreDolce and Gabbana Campaign Sparks Controversy On China’s Social Media
The #DGLovesChina campaign photos prompted online criticism of Dolce and Gabbana's depiction of Beijing ahead of its debut couture show. Read MoreFrom Modish Vane to Lawrence Li: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 2)
Here's an introduction to some of China's most influential fashionistas on Weibo and WeChat right now. Read MoreCan Victoria’s Secret Win Over Chinese Consumers?
After two years in China, Victoria's Secret is accelerating its expansion in a rush to reach the increasing number of Chinese women willing to spend big on designer bras. Read MoreAlipay Extends Its Reach to China’s Big Spenders in Italy
Alibaba Group’s Alipay has expanded to Italy to support domestic luxury brands catering to China's wealthy tourists. Read MoreStrong Chinese Yuan Means Luxury Consumers Have More Purchasing Power
Luxury brands can likely look forward to increased spending by Chinese travelers thanks to a stabilizing yuan. Read MoreFrom Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read MoreAPASS: What Luxury Brands Need to Know about China’s Top Online Shoppers
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent online shoppers in the process. Read More