luxury china

The move raises the question, is Toplife a better entry point into Chinese luxury e-commerce than Alibaba's Luxury Pavilion? Read More

A report by CBNData and the Bank of China Shanghai branch reveals the behaviors of affluent millennial consumers between the ages of 23 and 28 in Shanghai. Read More

Hermès launched its very first WeChat pop-up store to sell Apple Watch recently, further signaling its ambition to go digital in China. Read More

Alibaba promotes VR technology during its signature shopping festival Single's Day, aiming to drive sales among tech-savvy Chinese consumers. Read More

Chinese women accounted for 40 percent of Maserati's sales in China, one of the fastest-growing luxury car markets, and the cars symbolize their newfound power. Read More

In the book "Luxury China: Market Opportunities and Potential," Chevalier and Lu note that the Chinese luxury business is still very much dominated by middle-aged men, most of whom splash out on high-priced luxury goods with the intention of giving them as gifts. However, as the authors point out, over time we can expect to see a gradual shift in power from male to female consumers. Read More