luxury cars
The Hypercar That Could ‘Green’ The Luxury Market
Nielsen data shows that young consumers, who are willing to pay more for luxury, prefer environmentally-friendly brands that have positive social values. Read More
Tesla Establishes New Technology Innovation Center in Beijing
Beijing is the first stop and headquarters of Tesla’s entry into China as well as one of Tesla’s largest overseas markets. Read More
Is Range Rover’s Tmall Sale of Its New Car Model Just a Marketing Ploy?
Range Rover is selling its latest model, Velar, at its Tmall flagship store, but is it just a marketing ploy or will this be a valid model for carmakers? Read More
Porsche Reports Record Sales as Chinese Demand Soars
The German luxury automaker's deliveries to China in the first six months of 2017 increased 18 percent compared to the same period the year before. Read More
Amid Fierce Competition, Luxury Car King Audi Drops 12 Percent in First Half of 2017
In the first half of 2017, Audi had an uncharacteristic sales slump owing in part to a dispute between the luxury car brand and its dealers in China. Read More
Now China’s Ride-Sharing Scene Wants a Piece of the Luxury Market
In a field dominated by electric cars, some platforms are offering premium vehicles to lure aspiring middle class drivers. Read More
Rolls-Royce’s Leon Li on Becoming ‘Younger and Cooler’ for Chinese Millennials
The director of Rolls-Royce Motor Cars, China discusses why they chose Shanghai for the Asian premiere of the Dawn convertible and why young Chinese clients are demanding bespoke designs. Read More
How Automakers Can Attract China’s Evolving Luxury Car Shoppers
As Chinese luxury auto purchase motivations shift from status symbol to self-indulgence, brands are changing their advertising strategies in order to adapt. Read More
Rolls Royce Takes Bespoke Cars On China’s Ancient Trade Routes
Once an ancient Chinese trade route, the Silk Road is now used by the British carmaker for its special promotional tour featuring its customized luxury cars. Read More
Volkswagen Enlists Keanu Reeves For Action-Packed Branded Micro-Film
The "Matrix" star is featured alongside models by Volkswagen, Audi, Bentley, Bugatti, and Lamborghini in a sponsored Chinese-language mini-film which is heavy on car chases and light on fight scenes. Read More
