luxury car
Adidas’ new digital artist residency, plus Mercedes-Benz’s latest NFT drop crashes servers
The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More
How enterprise metaverse is transforming BMW, Mercedes and Coty’s workplaces
Jing Daily explores how enterprise metaverse-powered workspaces boost employee relationships and accelerate product turnover. Read More
Porsche’s NFT Crash: A Warning On FOMO And Digital Asset Pitfalls
Hasty, ill-prepared digital asset launches can cause more harm than good. Here’s how to clear the hurdles and create real value. Read More
What Luxury Can Learn From Porsche’s NFT Flop
Porsche’s highly-anticipated NFT release made headlines this week but for all the wrong reasons. What can luxury learn from the automotive behemoth’s disastrous drop? Read More
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More
These Hyperreal Avatars Could Change the Way Chinese People Shop
Retail assistant bots modelled on real people are just one way AI could change Chinese commerce. What are the six other ground-breaking technologies brands should keep an eye on? Read More
What the New Roadster Means for Tesla in China
The Roadster is in poll position to take advantage of China’s aggressive pivot towards electric vehicles. However, the road ahead is far from smooth. Read More
Middle-Class Parents Who Give Kids ‘Rich’ Lifestyle Called Out Online
Today, Chinese consumers are talking about a botched Maserati robbery and a social phenomenon where middle-class parents give their children falsely luxurious lifestyles. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Hyundai to Upgrade Its Brand Image for China’s Emerging Middle Class
The automaker, seeking to rebound from poor sales amid the THAAD disagreement between China and South Korea, is planning to open an experience center in a thriving Beijing art district. Read More
