luxury car
Like A Swiss Watch: Roger Dubuis’ Savvy Storytelling on WeChat
Here is what luxury brands can learn from Swiss Watchmaker Roger Dubuis, on how to launch a decent product campaign on China's WeChat. Read More
These Hyperreal Avatars Could Change the Way Chinese People Shop
Retail assistant bots modelled on real people are just one way AI could change Chinese commerce. What are the six other ground-breaking technologies brands should keep an eye on? Read More
What the New Roadster Means for Tesla in China
The Roadster is in poll position to take advantage of China’s aggressive pivot towards electric vehicles. However, the road ahead is far from smooth. Read More
Middle-Class Parents Who Give Kids ‘Rich’ Lifestyle Called Out Online
Today, Chinese consumers are talking about a botched Maserati robbery and a social phenomenon where middle-class parents give their children falsely luxurious lifestyles. Read More
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
Hyundai to Upgrade Its Brand Image for China’s Emerging Middle Class
The automaker, seeking to rebound from poor sales amid the THAAD disagreement between China and South Korea, is planning to open an experience center in a thriving Beijing art district. Read More
China’s Geely Buys Iconic British Luxury Automaker Lotus
The prestigious sports car brand is now part of the portfolio of a Chinese car giant seeking global growth. Read More
4 Top China Luxury Car Trends From The 2014 Beijing Auto Show
From Bugatti and Bentley to Audi and BMW, we're bringing you the main trends that emerged at China's top auto show over the weekend. Read More
China Turns Up Heat On Foreign Luxury Auto Boom
Chinese government scrutiny barely scratched foreign luxury auto sales in 2013, but may lead to a slowdown in the coming year. Read More
Are China’s Female Car Buyers Really More ‘Emotional’ Than Men?
A new report claims that women in China are more emotional than men when it comes to buying a car, but a closer look at its data calls the conclusion into question. Read More
