luxury brands

Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More

When it comes to customer service in China, Taobao boutiques rank at the very top, and luxury brands could learn a thing or two from their techniques. Read More

Airports are becoming hot shopping spots for Chinese tourists, and luxury brands need to know how, where, and why they need to reach this consumer group. Read More

It may seem counterintuitive, but many luxury brands price their products too low, and it's a mistake that could have disastrous effects for many of them. Read More

Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read More

Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool. Read More

Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read More

What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read More

If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More