luxury brands
Faster, Higher, Stronger, Together — Why Luxury Records will be Broken in 2022
After a thorough reset in 2021, 2022 should see strong sales growth and, for many global luxury brands, record-breaking margins. Read More
Radical Customer-Centricity Will Be Critical For Luxury Brands In 2021
For luxury brands, just providing excellent service is not enough anymore. Today, they must turn their service experiences into competitive advantages. Read More
The 3 Essential Luxury Strategies For 2021
2021 will be a critical year for luxury, and brands that aren’t preparing for a shift towards Gen-Z preferences will risk losing long-term relevancy. Read More
Can Other Asian Markets Besides China Boost Luxury Brands?
China is still supporting much of the global luxury industry post-COVID-19, but do other Asian markets show promise in the short or long term? Read More
The Challenge of Chinese Lower-Tier Cities for Luxury Brands
Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Read More
Why Luxury Prices Start With Branded Experiences
In luxury, people will pay to the point of perceived value. Therefore, brands need to work on significantly extending their perceived value. Read More
Why Now Is The Best Time To Rethink Your Luxury Strategy
Practically all luxury sectors have been impacted by COVID-19, but its eventual rebound will be driven by the few brands that do their homework. Read More
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
What China’s Tightening Grip on Livestreaming Could Mean for Luxury
China has announced plans to increase regulations on livestreaming content and limit spending by users, spelling trouble for luxury brands. Read More
How Gen Z And Millennial Needs Have Radically Changed Post-COVID-19
Millennial and Gen-Z consumers are more health-focused and want an improved quality of life post-COVID-19, and luxury brands must appeal to these urges. Read More
