luxury brands

If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More

There is a talent shortage in the luxury industry, but companies in China have been pioneering new ways to train and recruit new business leaders. Read More

Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More

Leading Luxury Brands with Millennials and Generation Z This is one of the most elusive managerial tasks, and many companies struggle with developing the right approach to be relevant for the youngest target groups. Daniel Langer, CEO of Équité, will present how to manage luxury brands in times of uncertainty and disruption and master the millennial ... Read More

For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More

Baby boomers, including China’s Silver Foxes, have been an underserved market for fashion brands. Is the tide about to turn on this lucrative segment? Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

Here is how the Chinese investment empire Li Fung Group, created by the Fung Family, has managed the luxury brands they acquired. Read More

Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More