luxury brands
What Brands Need to Know About Chinese Airport Travelers
Airports are becoming hot shopping spots for Chinese tourists, and luxury brands need to know how, where, and why they need to reach this consumer group. Read MoreThese Common Pricing Mistakes Destroy Luxury Brands
It may seem counterintuitive, but many luxury brands price their products too low, and it's a mistake that could have disastrous effects for many of them. Read MoreChina’s New Sponsored-Post Model Crushes Counting “Likes”
Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read MoreWhy Luxury Brands Need Artificial Intelligence
Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool. Read More5 Luxury Trends in China That Matter to Brands
Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read MoreHow Experiences are Defining Today’s Luxury Market
What determines luxury values today are experiences, and this is what brands must do to give consumers the experiences they truly crave. Read MoreHere’s How to Avoid the Luxury Industry’s Costliest Mistake
If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read MoreAdapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read MoreThe Luxury Sector Has a Talent Problem
There is a talent shortage in the luxury industry, but companies in China have been pioneering new ways to train and recruit new business leaders. Read MoreThe Changes Luxury Brands Need to Make in China
Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More