luxury brands

China’s e-commerce giant JD.com has ramped up its livestreaming efforts by opening a base in Shaanxi Province dedicated to the billion-dollar medium. Read More

COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More

Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More

In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More

The latest figures for industrial production in China indicate a strong recovery, with its unemployment rate now standing at 5.6 percent. Read More

The luxury sector just had one of its worst quarters ever, but despite the turmoil, there’s a silver lining: double-digit sales growth in China. Read More

One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Read More

This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More

Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More

LVMH and Kering released their half-year results, and their revenues and profits fell dramatically. But what does this mean for the luxury industry? Read More