luxury brands China
AI is the Only Way to Win Chinese Millennials and Gen Zers
Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More
Luxury Brands Grapple with China’s Economic Future
Despite the short-term headwinds facing the economy as a whole, the outlook for luxury sales in China remains fairly stable. Read More
At Risk of Being Left Behind, Prada Finally Sells Online in China
Adding e-commerce is integral to Prada’s evolving strategy as it tries to recover from declining profits in recent years. But will the new online store be enough? Read More
