luxury branding
Why The Principles Of Premium And Luxury Marketing Are Changing
Rather than highlight their brand origin, it's more important for luxury brands to develop full clarity on the specific role they play in their clients' lives. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
Q&A: Telfar Aims to “Exit” the Fashion Industry
Jing Daily recently caught up with Telfar to discuss the brand's message of inclusivity, its Bag Security Program, brand collaborations, and more. Read More
With Shoppers Unable to Travel, Burberry Brings the (Virtual) Store to Them
The virtual replica of Burberry's Ginza flagship in Tokyo gives fans of the label a chance to digitally browse and buy the company’s spring 2021 collection. Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
