luxury brand
Are the most expensive champagnes priced too low? How to supercharge your brand’s desirability
The most expensive luxury items are probably too cheap. With the right story, brands can price as much as 1,000 more than the category average. Read More
Prada, Dior, LV, Lululemon: brands in frenzy to sign China’s top athletes
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Read More
Why Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read More
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
China’s Luxury Copycats Say They’re Fans, Not Fakers
It costs $412 to purchase a House of Hello handbag that is 99 percent the same as a Birkin bag. But what can Hermes do about it? Read More
Do Luxury Brands Need Their Own Cafés in China?
Chanel’s Coco Café created an astonishing amount of heat for the brand. Will others be as successful at increasing footfall and social media shares? Read More
“We Don’t Believe Chinese are Superficial or Narcissistic,” Says Meitu
Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More
Brand Visibility Remains a Real Challenge on WeChat
L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
The 10 Most Taboo Topics for Luxury Brands in China
Global brands and Chinese content creators continue to find themselves on the wrong side of Chinese officials, something that's easy to do when even Winnie the Pooh is problematic. Read More
