luxury brand

China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More

It costs $412 to purchase a House of Hello handbag that is 99 percent the same as a Birkin bag. But what can Hermes do about it? Read More

Chanel’s Coco Café created an astonishing amount of heat for the brand. Will others be as successful at increasing footfall and social media shares? Read More

Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More

L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More

Global brands and Chinese content creators continue to find themselves on the wrong side of Chinese officials, something that's easy to do when even Winnie the Pooh is problematic. Read More

Chinese celebrities who performed at this year’s Lunar New Year Gala were seen in luxury brands including Valentino, Gucci, and Hugo Boss. Read More

The new state-backed appraisal center signals China's commitment to tackling the problem, but solutions with more capacity and promise already exist in the private sector. Read More

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision. Read More

Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More