luxury beauty
5 Chinese KOL Marketing Case Studies from 2018
The data intelligence key opinion leader (KOL) marketing agency ParkLu picked five outstanding Chinese KOL marketing case studies from 2018. Read More
Shiseido CEO Masahiko Uotani on Japanese Beauty Brands Going Global
In 2016, Japan began exporting more makeup than it imports. Masahiko Uotani explains how China and travel retail factor into Shiseido’s success. Read More
5 Major Beauty Apps in China You Should Know
With the proliferation of interactive smartphone-based beauty apps in China and the West, we take a look at five that are getting a lot of attention. Read More
Fast-Growing China Market “Heart” Of L’Oréal’s Focus
In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source for the conglomerate's largest number of purchasers as early as next year. Read More
