Luo Tianyi
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
Can Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read More
