lululemon
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Keep, An Online Fitness App, Help Luxury Brands Seize China’s Fitness Craze?
Keep, a unicorn in the field of online fitness, boasts 300 million users. Can luxury leverage the app to tap into China’s booming fitness sector? Read More
What Can Luxury Brands Learn From Lululemon’s 2021 Well-Being Index?
According to Lululemon, Chinese citizens experienced the most well-being worldwide in 2021. So why do netizens disagree with this result? Read More
With Burnout on the Rise in China, How Can Brands Offer Help?
Chinese citizens undergo a lot of stress. But younger generations have started openly acknowledging their growing anxiety levels — and brands must, as well. Read More
Why Athleisure Will Boom in Tier-2 & Tier-3 Cities
China’s fitness industry should reach $5.9 billion by 2022 as consumers focus on active lifestyles. Yet, Tier-1 cities won’t provide most of that growth. Read More
6 Reasons Experiential Luxury Will Redefine the Chinese Market
During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend
Luxury consumers expect their brands to take a position on social issues, and the ones that helped combat the COVID-19 pandemic are thriving. Read More
Luxury Look: At-Home Fitness Is the One to Watch in 2021
While much of China has managed to return to a post-coronavirus sense of normalcy, at-home fitness appears to be here to stay and is evolving quickly. Read More
China’s Most Controversial Fashion Incidents in 2020
Lululemon, Harper’s Bazaar China, Jo Malone London, Balenciaga, and Coach made Jing Daily’s list of the top-five fashion controversies in China this year. Read More
