lululemon
More Than Just A Photo Studio, Himomaster Has The Key To Viral Success
With over 6 million users, China’s high-end photo studio Himomaster has become the favored collaboration partner of fashion and beauty brands. Read MoreCan Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read MoreChina’s Frisbee Socialites Stir Social Media Storm
The rising popularity of niche sports means a new word is trending on China’s social media: "frisbee socialite," an influencer who plays to pose. Read MoreThe China Ambition Behind Lululemon’s Footwear Launch
Since the outbreak of the COVID-19 pandemic, citizens’ improved awareness on wellbeing has been underpinning all aspects of life in China. Even though sportswear and many other categories in fashion… Read MoreHow Maia Active Is Winning The Athleisure Race
Luxury brands are finding it more challenging to get a leg up in China’s activewear segment. With a specific Asian-fit, Maia Active is a name to watch. Read MoreIs Athletic Retailer Baleaf China’s Rival to Lululemon?
Dubbed the affordable version of Lululemon, Baleaf is a best-seller in Amazon’s Yoga category. But can the Chinese brand take the lead in DTC athlesiure? Read MoreIt’s All Working Out for Activewear in China
From local activewear startups to the rise of niche sports, China's ever-changing fitness trends reflect a broad shift in values for Gen Z. Read MoreCharlotte Tilbury Announces Gong Jun As Global Ambassador
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreNetizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read MoreFurious Chinese Netizens Are Boycotting Lululemon
Lululemon is topping Weibo’s hot search after being fined for selling substandard products in China. Will it lose Chinese shoppers’ trust? Read More