lululemon
China’s Most Controversial Fashion Incidents in 2020
Lululemon, Harper’s Bazaar China, Jo Malone London, Balenciaga, and Coach made Jing Daily’s list of the top-five fashion controversies in China this year. Read More
Why Health Is The New Luxury In China
The global environmental crisis has made it clear that breathing fresh air, drinking clean water, and eating healthy food are quickly becoming new luxuries. Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
The Taboo Topics Brands Need to Avoid in China
As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More
COVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More
How Will Stores Prepare To Reopen In A Post-Virus China?
Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More
Op-Ed: As China Goes on Lockdown, Brands Should Rethink Community Building
With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More
Chinese Whispers: Mo&Co. Parent Company Exits Hong Kong Market Temporarily & More
Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More
Why Luxury Brands Should Care About China’s “Single Aristocrats”
China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More
The Top 5 Ways WeChat Pros Grow their Comments Sections
Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More
