lululemon

Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More

As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More

Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read More

Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More

Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More

Cartier will collaborate with China's most influential cultural institution Palace Museum to co-host a special art exhibition at Meridian Gate. Read More

New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More