lululemon
Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector? Read More
China’s ‘Healthy Appetite’ For Well-being And Sportswear Means More Luxury Opportunities
With well-being a priority on China’s agenda, demand for sportswear is on the rise. How can luxury brands carve out a space in the buoyant sector? Read More
2022 Financial Results: Lululemon Got Local In China, While Calvin Klein, Tommy Hilfiger Made Global Waves
China remains a key driver of the fashion industry’s long-term growth. So how did global players perform there at the end of 2022? Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
What Canada’s Ban On Foreign Home Buyers Means For Chinese Emigrants’ Pursuit Of The ‘Vancouver Dream’
Realtors and Chinese clients are rushing to close property deals in Vancouver ahead of Canada’s nation-wide ban on foreign home buyers. Read More
Loungewear’s Big Opportunity In China
Given China’s quarantine and work-from-home realities today, consumers are turning to loungewear for comfort, convenience, and style. Read More
How Does Lululemon Advocate For Wellbeing In China Amid Burnout Culture?
Overview: In October, Lululemon launched its “Wellbeing for All” campaign in China in celebration of World Mental Health Day 2022. The month-long initiative aims to inspire people to take positive… Read More
More Than Just A Photo Studio, Himomaster Has The Key To Viral Success
With over 6 million users, China’s high-end photo studio Himomaster has become the favored collaboration partner of fashion and beauty brands. Read More
Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
China’s Frisbee Socialites Stir Social Media Storm
The rising popularity of niche sports means a new word is trending on China’s social media: "frisbee socialite," an influencer who plays to pose. Read More
