luisaviaroma
How Do Italian Luxury Retailers Connect with China in 2022?
Italy’s cultural and artistic heritage has made the country one of the world’s most popular tourist destinations, attracting millions of visitors every year. Whether it’s touring the country’s historic jewels… Read More
Via Secoo, Another Western Luxury E-tailer Enters the China Market
Luisa Via Roma signed a strategic partnership with China’s top luxury e-commerce site Secoo to aid its expansion in the world's largest luxury market. Read More
Brand Zone and Beyond: Tips for Navigating China’s Search and Social Platforms
At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the… Read More
From ‘Mespoke’ to E-Wallets: The Top China Digital Trends Europe’s Luxury Brands are Following
Representatives from top luxury purveyors including Hermès and LuisaViaRoma recently descended on Paris to discuss the hottest digital luxury marketing trends in China for the China Connect conference. Read More
‘The Luxury Destination for Asian Fashionistas’: LuisaViaRoma Ups China E-Tail Game
The Italian luxury retailer taps into Chinese bloggers, celebrities, and social media to boost its presence in China's e-commerce market. Read More
