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  • E-Commerce

    It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance

    Gemma A. Williams  |   Share
    Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More
  • Beauty & Health

    The Untapped Male Beauty Market in China

    Katherine Brown  |   Share
    Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
  • Marketing & Branding

    Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?

    Matthew Keegan  |   Share
    With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
  • CEOs

    Cartier China CEO Renaud Litré on Partnering With the Palace Museum and More

    Ruonan Zheng  |   Share
    At the Résonances de Cartier exhibition in Shanghai, Litré discusses how the brand is positioned to respond to changing notions of luxury and romance. Read More
  • Culture

    The Korean Wave Hits Fashion and Lifestyle in China

    Crystal Tai  |   Share
    South Korea is at the forefront of one of this decade's most influential lifestyle movements in China, brands have taken notice and are buying in. Read More
  • Influencers

    6 Male Luxury Brand Ambassadors in China You Need to Know

    Lotus Ruan  |   Share
    International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
  • Trending in China

    Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit

    Angelina Xu  |   Share
    Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
  • Trending

    Trending in China: Jack Ma’s Selfie With Steven Spielberg Sparks Questions

    Yiling Pan  |   Share
    From Jack Ma's iPhone to Kris Wu's freestyle rap, here are the topics Chinese consumers are buzzing about on social media. Read More
  • Marketing & Branding

    How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost

    Ruonan Zheng  |   Share
    'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More

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