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How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More
The Untapped Male Beauty Market in China
Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
Can China’s ‘Little Fresh Meat’ Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More
Cartier China CEO Renaud Litré on Partnering With the Palace Museum and More
At the Résonances de Cartier exhibition in Shanghai, Litré discusses how the brand is positioned to respond to changing notions of luxury and romance. Read More
The Korean Wave Hits Fashion and Lifestyle in China
South Korea is at the forefront of one of this decade's most influential lifestyle movements in China, brands have taken notice and are buying in. Read More
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit
Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
Trending in China: Jack Ma’s Selfie With Steven Spielberg Sparks Questions
From Jack Ma's iPhone to Kris Wu's freestyle rap, here are the topics Chinese consumers are buzzing about on social media. Read More
