luhan

Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More

With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands. Read More

At the Résonances de Cartier exhibition in Shanghai, Litré discusses how the brand is positioned to respond to changing notions of luxury and romance. Read More

South Korea is at the forefront of one of this decade's most influential lifestyle movements in China, brands have taken notice and are buying in. Read More

International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More

Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More

From Jack Ma's iPhone to Kris Wu's freestyle rap, here are the topics Chinese consumers are buzzing about on social media. Read More

'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More