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  • Consumer Insights

    Could Early Access Be the Shortcut To Luxury Brand Success in China?

    Jing Daily  |   Share
    Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
  • Marketing

    How Boucheron Maximized Its Exhibition’s Reach In China

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • News

    Chinese Idol Lu Han Quits Audemars Piguet Over Taiwan Faux Pas

    Lisa Nan  |   Share
    China’s superstar Lu Han cut ties with Swiss luxury watchmaker Audemars Piguet over insulting remarks made by the brand’s president. Read More
  • Marketing

    The 5 Best Luxury Campaigns For China’s 520 Day

    Wenzhuo Wu  |   Share
    520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
  • What is a KOC? Behind China’s Latest Influencer Trend

    Tamsin Smith  |   Share
    KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
  • Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China

    Avery Booker  |   Share
    For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
  • WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement

    Ruonan Zheng  |   Share
    Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
  • Chinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More

    Yiling Pan  |   Share
    Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More
  • Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market

    Tamsin Smith  |   Share
    Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
  • Here’s The 7 Bad Boys of China’s Luxury Brands

    Tamsin Smith  |   Share
    From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 03/24/2023

Index LevelDaily Change% Change
262.68-$1.82-0.69%
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