Lu Han
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
How Boucheron Maximized Its Exhibition’s Reach In China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Chinese Idol Lu Han Quits Audemars Piguet Over Taiwan Faux Pas
China’s superstar Lu Han cut ties with Swiss luxury watchmaker Audemars Piguet over insulting remarks made by the brand’s president. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
What is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Chinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read More
Watch Out: China’s Young Influencers Lead Timely Recovery of Global Luxury Watch Market
Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More
Here’s The 7 Bad Boys of China’s Luxury Brands
From Kris Wu to Jackson Wang, many of China's online youngsters are rabidly loyal to their chosen idols. So what happens to the brands when their ambassadors mess up? Read More
