loyalty programs
5 Key Dimensions of VIP Luxury Marketing
Although luxury has become more accessible, customer status is still critical. Here are five dimensions brands must consider for their VIP strategies. Read More
Why Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read More
Tech Spotlight: Mileslife Gives Chinese Consumers Incentives for Big Travel Spending
Just a year in the making, this mileage earnings app has partnered with major airline loyalty programs targeting Chinese tourists. Read More
Study: 89% of Chinese Consumers Say Loyalty Programs Increase Their Spending
While brands are seeing waning interest in loyalty programs in Europe, a new study says the CRM tool is still vitally important for reaching Chinese consumers. Read More
