lower-tier
How Alibaba Won Latin American E-commerce
Alibaba’s growing influence in Latin America rarely makes the headlines, but it is winning the e-commerce company a competitive edge in the region. Read More
Consumers in China’s Lower-Tier Cities To Spend $10 Trillion By 2030
A report by the investment bank Morgan Stanley predicts that the purchasing power of Chinese consumers in lower-tier cities will reach $10 trillion by 2030. Read More
Ferragamo Bets Big On China’s Rapid Second-Tier Growth
The Italian luxury brand's CEO believes that Beijing and Shanghai have been "overestimated" in terms of growth potential, but is pleased with the company's lower-tier expansion plan. Read More
How ShangPin Plans To Win Big In China’s Luxury E-Commerce Market
Luxury e-tailer ShangPin's launch of a new e-flagship model is part of a multi-pronged approach to gaining an edge in China's fiercely competitive luxury e-commerce market. Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More
Luxury Hotelier Rosewood To Enter Crowded Beijing Market
With top-tier Chinese cities becoming saturated with five-star hotels and fierce competition spreading to lower-tier cities, we have to wonder whether new brands entering the market are exhibiting business bravery… Read More
