lower-tier cities
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
5 Emerging Cities in China Luxury Brands Cannot Overlook
Jing Daily lists five emerging, non-top-tier cities with large amounts of high-net-worth individuals and explains their economic and cultural attributes. Read More
Bain x Altagamma Luxury Report: Luxury Has Fully Returned
According to the new Bain report, luxury has bounced back to pre-pandemic levels ahead of forecasts. But what is luxury’s next big opportunity? Read More
What Happens to Luxury if Chinese Consumers Cut Back?
China’s consumers are cutting back on spending as the country struggles with recent economic challenges. But what will this mean for luxury brands? Read More
Consumers in China’s Lower-Tier Cities Are Fueling Luxury Growth Online
Domestic lower-tier consumers that do not have access to high-end brands’ brick-and-mortar stores are now fueling luxury growth online. Read More
Can Luxury Leverage China’s New Direction?
China’s crackdown on a wide range of businesses shows Beijing is changing its strategy. But can luxury brands take advantage of this shift? Read More
Kuaishou’s C-Suite Reshuffle Shakes Investor Confidence
Following C-suite changes at JD and ByteDance, Kuaishou has become the latest tech giant to see its CEO resign as Beijing’s industry crackdown rages on. Read More
Good News For Luxury? 60% Of China’s College Kids Expect To Be Millionaires
Over 60 percent of college students think their yearly earnings will reach one million yuan within ten years after graduation. Are luxury brands listening? Read More
How Do You Know Your China Market Research Is Working?
China's luxury market is continually growing and evolving, so making sure your market research is timely and accurate is crucial. Read More
