lower-tier cities
BCG Report: China’s Middle Class To Reach 40 Percent Of Population By 2030
BCG highlights the explosion of China’s middle class while reporting notable discrepancies between age groups. What lessons can luxury brands learn? Read More
Mixc Malls Unveils Ambitious Plan To Expand Into China’s Emerging Luxury Market
CR Land, owner of Mixc luxury malls, plans to enter more second- and third-tier cities this year. How will the expansion impact China’s luxury market? Read More
Unfazed By The Resumption Of Outbound Travel, Hermès and LV Boost China Expansion Plans
Opportunities for Chinese consumers to shop abroad are still limited, prompting luxury brands to invest more in tapping VICs in lower-tier cities. Read More
JD.com Wages Battle Against Rival Shopping App Pinduoduo — But Is It Worth It?
JD.com reportedly is taking on rival e-commerce platform Pinduoduo by launching a subsidy campaign. But is this a wise move? Read More
Mainland China Drives Global Luxury And Brands Downsize In Hong Kong: PwC Report
China is expected to account for 25 percent of the global luxury market by 2025. How can brands best prepare for this change? Read More
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
What’s Plaguing Shanghai’s Old School Malls? It’s Not Just COVID-19.
As Hang Lung Properties' sluggish Shanghai performance shows, challenges are plaguing luxury malls. What’s next for China's shopping meccas? Read More
After Lockdown, China Is Eager For Some ‘Revenge Tourism’
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Read More
Time to Tread More Carefully in China’s Luxury Market
Lockdowns may have been lifted but China’s luxury consumers seem hesitant to fully embrace their freedom and spend on luxury. Read More
Is Luxury Discriminating Against China’s Lower-Tier Cities?
With first-tier cities oversaturated with luxury brands, it’s only logical that they look to China’s lower-tier areas to expand. So what’s the holdup? Read More
