lower-tier cities
JD.com Wages Battle Against Rival Shopping App Pinduoduo — But Is It Worth It?
JD.com reportedly is taking on rival e-commerce platform Pinduoduo by launching a subsidy campaign. But is this a wise move? Read More
Mainland China Drives Global Luxury And Brands Downsize In Hong Kong: PwC Report
China is expected to account for 25 percent of the global luxury market by 2025. How can brands best prepare for this change? Read More
Are Lower-Tier Cities The Growth Engine Of Premium Brands?
Due to the limited space for development in China’s big cities, American brand Coach is looking to lower-tier cities for expansion. Read More
What’s Plaguing Shanghai’s Old School Malls? It’s Not Just COVID-19.
As Hang Lung Properties' sluggish Shanghai performance shows, challenges are plaguing luxury malls. What’s next for China's shopping meccas? Read More
After Lockdown, China Is Eager For Some ‘Revenge Tourism’
China’s tourists are switching city breaks for the great outdoors. Luxury brands need a strategic shift in travel retail if they want to ride this wave. Read More
Time to Tread More Carefully in China’s Luxury Market
Lockdowns may have been lifted but China’s luxury consumers seem hesitant to fully embrace their freedom and spend on luxury. Read More
Is Luxury Discriminating Against China’s Lower-Tier Cities?
With first-tier cities oversaturated with luxury brands, it’s only logical that they look to China’s lower-tier areas to expand. So what’s the holdup? Read More
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Together Group Offers Luxury Brands Greater China Intel With New Acquisitions
Together Group recently acquired significant stakes in the digital strategist Hot Pot China. But can it win more global luxury partnerships on the mainland? Read More
