lower-tier cities
Tmall to the Rescue for Luxury Timepieces
As China becomes the largest market for Swiss watches, Tmall offers a lifeline to brands looking to tap this appetite for hard luxury. Read More
Does Luxury Need Daigous Post-Pandemic?
China’s $52-billion Daigou market has been hurt by COVID-19. But with new opportunities presenting themselves, can the industry create a brighter future? Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
7 Luxury Sectors Chinese Consumers Love Post-COVID
Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
Is Pinduoduo Ready To Compete With China’s Biggest Players?
Over the Chinese New Year holiday, Pinduoduo hit a milestone: Its daily active users surpassed Taobao’s for the first time in its six-year history. Read More
When China’s Luxury Market Sputters, Brands Must Diversify
Once life returns to normal, China’s cooling economy could cause serious problems for the luxury industry. So how should luxury brands adapt? Read More
Is Hohhot Luxury’s Next Hotspot?
The hunt for China’s next luxury hotspot is on. Could it be the capital of Mongolia now that SKP is opening a flagship mall there? Read More
Why Conscientious Consumption Will (Eventually) Drive Sales In China
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Read More
