lower-tier cities
What’s Behind China’s Country Bumpkin Trend?
China’s fascination with the country bumpkin or “rube” trend is the focus of this month’s Chinese Collabs column. Here’s what luxury needs to know. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Together Group Offers Luxury Brands Greater China Intel With New Acquisitions
Together Group recently acquired significant stakes in the digital strategist Hot Pot China. But can it win more global luxury partnerships on the mainland? Read More
Chow Tai Fook Joins Chanel, Hermès in Top 10 Global Luxury Companies
Ranked the tenth largest luxury company in the world in sales, Hong Kong-based jeweler Chow Tai Fook offers lessons in expanding in China. Read More
4 Trends Shaping the Future of Shopping Malls in China
While it feels as if online shopping platforms are replacing them, shopping malls still play a crucial part in the luxury industry. Read More
China’s Tier-3 & Tier-4 Cities Become Huge Resale Opportunities
Resale platform Plum’s latest report offers invaluable insights about who is buying what in China’s $2.7-billion luxury resale sector. Read More
The Top 4 Marketing Strategies for China in 2022
In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
Can Bosideng Climb Its Way Into the High-End Market?
Bosideng has ambitions to hike its prices and enter the high-end market. But are consumers ready for a Chinese luxury down jacket brand? Read More
5 Emerging Cities in China Luxury Brands Cannot Overlook
Jing Daily lists five emerging, non-top-tier cities with large amounts of high-net-worth individuals and explains their economic and cultural attributes. Read More
Bain x Altagamma Luxury Report: Luxury Has Fully Returned
According to the new Bain report, luxury has bounced back to pre-pandemic levels ahead of forecasts. But what is luxury’s next big opportunity? Read More
