love
China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
What’s Love Got to Do With it? The Chinese Holidays Brands Really Need to Know About!
In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More
Luxury Is Love: 3 Implications for Luxury Brands to Be Successful in China
To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More
Opinion: Passionate Love Makes Chinese Millennials Uncomfortable
Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should… Read More
