love

In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More

To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More

Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More