louis vuitton

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More

China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More

Because of COVID-19, many brands have hopped onto the latest online trend of livestreaming to sell merchandise. Here, some tips on how to do it properly. Read More

To capitalize on the consumption rebound in China’s market right now, luxury brands are spending more than usual on their 520 marketing campaigns this year. Read More

Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read More

Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More