louis vuitton
Pets: The New Code To China’s Luxury Fashion Consumers
Pet fashion sales have been booming in China, and luxury brands need to be ready to take full advantage of this trend. Read More
Louis Vuitton, Dior Drive LVMH’s COVID Comeback
LVMH reported that revenue jumped 32 percent in the first quarter of 2021 to 14 billion euros, driven by its reigning champs Louis Vuitton and Dior. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Loewe Turns a Content-Commerce Page With “A Show in the News”
While peers have largely rushed into a “new normal,” Loewe has sought to build a more intimate connection with customers via its Fall 2021 collection. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
