louis vuitton

China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More

Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise collection. Read More

From private studios to luxurious yachts, gorgeous rooftop gardens to abandoned factories, tech startups are helping luxury brands find the perfect spots for their events. Read More

BBC China reported luxury brands, Chanel and Prada, along with nine other international brands including H&M, Puma, and Fiat, continue to list Taiwan under the category of country or nation on their websites Read More

Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis Vuitton, which remains the most valuable luxury brand at $41.1 billion. Read More

From renting an island to dinner on an iceberg, for China’s ultra-rich, concierge clubs offer access to experiences money alone can’t buy. Read More

The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More

Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More

A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other brands. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More