louis vuitton

Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

Runway shows, once a staple of the fashion industry, are now under fire for being wasteful and ineffective. But what would take their place? Read More

Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More

As we await predictions on how Covid-19 unfolds, how can Western luxury brands best use this time to reconfigure their future China strategies? Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

The 5G data explosion will change every aspect of everyday life, with the growing adoption of VR, AR, and AI offering consumers richer experiences. Read More