louis vuitton

KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More

GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More

Fan Bingbing was spotted to appear as Louis Vuitton’s brand spokesperson in the Instagram and Weibo post, but the post was quickly taken down. Read More

The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More

Cryptocurrencies are gaining momentum in mainland China, and they just might be the next big trend with luxury brands there. Read More

This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More

Licensing, along with the newer and popular practice of collaborating with artists and celebrities, has had a significant impact on the luxury sector. Read More

Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful. Read More

In order to meet the demand in China, Louis Vuitton will add 1,500 new manufacturing positions in Paris, in the next three years. Read More

To celebrate this year’s Mid-Autumn Festival, many Western luxury brands have created their own specially designed mooncake gift boxes for valued customers. Read More