louis vuitton
The Top Six Luxury Brand Campaigns for China’s 520 Day
Jing Daily spotlights 6 luxury brands celebrating this year’s 520 Day with innovative approaches, and analyzes how they won over local shoppers. Read More
The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City. Read More
Navigating Douyin — A Guide For Luxury
Bytedance’s Douyin is becoming a leader in the e-commerce space. Jing Daily’s guide helps luxury brands understand its many services. Read More
Do Chinese Consumers Want Hyper-Luxury or Hyped Luxury?
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
As Shanghai Locks Down, Netizens Are Equating Vegetables to Luxury
As cities return to lockdown in China, fresh food is the latest item trending online. Amid the dark humor, how can luxury brands connect with citizens? Read More
Jing Daily City Guide: Wuhan
The next Jing Daily city guide takes a look at Wuhan: a new tier-one city that offers access to Central China’s big spenders. Read More
Is Virgil Abloh’s Nike x Louis Vuitton Sneaker Worth $350,000?
The auctioning of Nike x Louis Vuitton sneaker for over $350,000 surprised us all. But such Added Luxury Value is vital. How can labels better estimate it? Read More
Which Paris Fashion Week Brands Understood China?
With the close of Paris Fashion Week, Jing Daily’s highlights are a must-read to find out how brands connected with China’s valuable luxury market. Read More
