louis vuitton
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity
Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More
Luxury in Limbo: 3 Daigou on Their Strategies Amid China’s Crackdown
Three daigou in Europe discuss the recent Chinese government crackdown and how it has affected their business as well as the effects on the luxury market. Read More
The Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More
Farfetch CEO Urges Luxury Brands to Discount Less at Department Stores
Farfetch CEO Jose Neves advised luxury brands to stop discounting at department stores at the recent New York Times Luxury Conference. Read More
Is China Rap Superstar Kris Wu Too ‘Street’ for Louis Vuitton?
A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More
Chinese Whispers: WeChat Moments Ads Q3 Rankings, and More
In a ranking released by WeChat that rates brands' ad performance on moments pages, luxury brands Tiffany, Cartier, and Maserati were named. Read More
West Wins in Luxury E-commerce Site Ranking, as China Plays Catch-up
Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More
Are Luxury Stocks Overreacting to China’s Daigou Crackdown?
Shares of luxury brands have fallen sharply following news that Chinese border officials are cracking down on daigou reselling. Did the markets overreact to it? Read More
How Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More
