Louis Vitton
Chinese Fragrance Label Documents Opens Scented Bookstore In Shanghai
Although using literature in luxury marketing is nothing novel, Documents is the first brand to open a permanent bookstore in China. Read More
Louis Vuitton Releases Digital Game for Founder’s 200th Birthday
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
Can Louis Vuitton Win China With its New Online/Offline Runway Concept?
Louis Vuitton will eschew the traditional runway structure by presenting its Spring 2021 men’s collection via animated film and a seasonless, touring model. Read More
Will Matthew Williams’ Givenchy Work In China?
Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More
Why Emerging Designer Handbags Are Having Better Luck In China Than Big Luxury
China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More
