l’oreal
Young Men Drive the Skincare Market in China
With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More
How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You
A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
China’s Import Tax Cuts Won’t Lift All Brands
China's recently announced tariff cuts may be aimed at boosting domestic consumption, but experts say that basic consumer goods will benefit much more than high-end brands. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
The Top 20 Beauty Brands That Dominate China’s Internet
French and Chinese cosmetics brands stay ahead of the pack when it comes to attracting customer clicks in China. Read More
10 Minutes With…Velvet Group Founder And CEO Patrice Nordey
The founder of the Shanghai-based digital luxury marketing agency shares his thoughts on the hottest new social platforms and what it takes to craft a compelling campaign. Read More
Louis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items
A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More
