l’oreal
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More
Meipai Shut Down Drives Influencers to Douyin in Droves
With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More
James Coggles on Dealmoon’s Rise in Britain and Beyond
"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More
China Sells Women’s Day With Butterflies, Goddesses, and Billboards
With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More
Fashion Brands Are Quickly Capturing China’s Makeup Market
Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Young Men Drive the Skincare Market in China
With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More
How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You
A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
Face Cream and Occupy Central: Lancôme Learns That Even Beauty Brands Can’t Avoid Politics in China
Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More
