l’oreal
How L’Oréal Sales Surpassed One Billion RMB on Singles’ Day
L’Oréal became the top selling beauty brand on Tmall this year, beating out peers Estée Lauder and SK-II. Here's how they did it. Read More
The Live-Stream “Incident” that Rocked China’s KOL Market
KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More
4 Takeaways from Morgan Stanley’s Report on Shifts in Chinese Luxury Consumption
Investment bank Morgan Stanley notes that more and more of China’s luxury shoppers are staying home to shop instead of traveling abroad. Read More
China’s Overnight Skincare Obsession Goes Mainstream
For Chinese beauty junkies, the 10-step beauty routine no longer cuts it. It’s now all about overnight beauty hacks to achieve flawless, glowing skin. Read More
Alibaba Singles’ Day 2019 Generates $38.4 Billion
The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More
Western Luxury Brands Showcase China Love at CIIE
The political implications of CIIE (China International Import Expo) overshadows the business aspects of the largest trade fair in China. Read More
Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains
Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More
Animal Testing for Imported Cosmetics – What’s New This Year?
While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More
Is China Future Fertile Ground for Celebrity “Disgrace Insurance”?
SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More
How to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
