l’oreal

With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More

A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More

Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More

China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More

China's recently announced tariff cuts may be aimed at boosting domestic consumption, but experts say that basic consumer goods will benefit much more than high-end brands. Read More

A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More

French and Chinese cosmetics brands stay ahead of the pack when it comes to attracting customer clicks in China. Read More

The founder of the Shanghai-based digital luxury marketing agency shares his thoughts on the hottest new social platforms and what it takes to craft a compelling campaign. Read More

A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More

A roundup of ongoing digital campaigns on China’s social media, featuring Boucheron, Tommy Hilfiger, L'Oréal, SK-II, and Glamour Sales. Read More