l’oreal
The People’s Republic of Desire: Inside China’s Lucrative Livestreaming Craze
As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
How Luxury Beauty Brands Are Adapting to Upheaval in China Ahead of the Holidays
Luxury beauty brands are adapting to China's regulations and the crackdown on daigou shoppers, but the brands are optimistic on the future of travel retail. Read More
China’s Travelers, Luxury Shoppers To Fuel Global Economic Growth: Jinping
At the China International Import Expo on November 5, China said the import of travel services expected to reach over $1.4 trillion in the next five years. Read More
China’s Beauty Bubble: YSL, L’Oreal Sales Shrug Off Trade War
L’Oreal CEO Jean-Paul Agon was optimistic on company's sales growth in China despite the ongoing trade war with the US. Read More
Australian Luxury’s Growth Strategy Depends on Chinese Tourism
Australia’s luxury retail industry continues to be bolstered by increased visitation and spending from Chinese inbound consumers. Read More
3 Ways to Optimize Your Brand’s WeChat SEO
As social search engines like WeChat strive for relevancy, they can achieve a powerful marketing effect for luxury brands. Read More
Sales Competition Heats Up Between JD, Alibaba in Faux Festivals
JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More
WeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More
The 10 Most Appealing Fragrance Brands for China Right Now
Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More
