l’oreal

JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More

Livestream shopping is a growing trend in China, and one that Tencent has been slow to embrace. Can it catch up through WeChat mini-programs? Read More

Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More

With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More

"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More

Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More