l’oreal

With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More

"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

With the rise of the "Her Economy" in China, March 8 is a chance for luxury brands to celebrate growing female consumer power. Read More

Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More

Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More

With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More

A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More

Lancôme gets caught up in rising Hong Kong-mainland tensions after the cancellation of a concert by a politically involved pop star. Read More

China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More