l’oreal
How to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More
What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says about Public Persona in China: R3 May List
Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More
Strategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More
Can China’s Beauty Brands Wrestle the Market Back from Western Ones?
Chinese-born beauty brands (C-beauty) are climbing the value chain, moving from producing low-cost items to high-end goods. Read More
The Untapped Male Beauty Market in China
Brands have begun to meet these new demands, including Tom Ford’s concealer for men and Chanel’s Boy de Chanel cosmetics are selling well on Tmall. Read More
Could WeChat Livestream Be a Shortcut For Brands to Sell?
Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More
Can Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
Slowing Chinese Economy Can’t Stop L’Oreal’s Lipstick Index Surge
Beauty company L'Oreal beat estimates with its first quarter earnings thanks to sales in China. Overall sales grew 11.4% year-on-year. Read More
Who Are China’s Biggest Stars? R3’s ‘Celebrity Index’ Uses Online Data to Find Out
Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More
