l’oreal
Fan Bingbing’s Potent ‘Star Effect’ Worth $74 Million On Taobao
The actress's skyrocketing fame has made her a lucrative brand ambassador for many luxury labels. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through December 23, featuring Grazia, W Hotels, Sheraton, L’Oreal, Audi, and Guess. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through September 15, featuring Femina, Chow Tai Fook, Rado, Sephora, Nickel, Audi, and L’Oreal. Read MoreChina: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read MoreFan Bingbing’s Global Glamour Boosts Luxury Brands at Cannes
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad. Read MoreFan Bingbing’s Star Power Crosses Borders At Cannes
As Chinese actress Fan Bingbing prepares to attend the Cannes Film Festival this year, luxury brands are taking notice of her global style icon status. Read MoreWhat Do Changes In China’s Digital Landscape Mean For Luxury Brands?
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize their digital marketing potential. Read MoreWeek In Review: April 29-May 3, 2013
In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of April 29-May 3. Read MoreSavvy Social Networking Pays Off for L’Oreal China
In order to achieve stellar results in its first quarter, L'Oreal relied on some savvy marketing techniques to bring attention to its products -- including using singer Li Yuchun as a spokesperson. Read MoreChina’s Attack on Hedonism A Mixed Blessing for Luxury Brands
Among watchers of global luxury industries, few issues are more hotly debated today than China’s ongoing crackdown on corruption and the corresponding effects on purveyors of luxury goods. Columnist Renee Hartmann says that for some brands, there may be a silver lining in restrictions on lavish spending. Read More