l’oreal
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
7 Luxury Sectors Chinese Consumers Love Post-COVID
Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
C-beauty Disruptor Florasis Taps Rising Boy Band TNT As New Ambassador
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins. Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Can Burberry Hit The Spot To Celebrate The Year Of Ox?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Shu Uemura, and Nike. Read More
Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, MAOGEPING, and Shiseido. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
LANCÔME Travel Retail Asia Pacific Zeros in on Hainan
In November, Hainan has also seen other L’Oréal-owned brands and entities launching campaigns with China Duty Free Group, a state-owned duty-free retailer. Read More
Why Brand Sustainability Is Critical in China
As sustainability has become important to Chinese consumers, Alibaba launched initiatives that safeguard the environment and create value for consumers. Read More
