l’oreal

The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More

The political implications of CIIE (China International Import Expo) overshadows the business aspects of the largest trade fair in China. Read More

Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More

While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More

SpottedRisk offers “disgrace insurance” for Western entertainment companies and commercial brands. Will this ever catch on in China? Read More

New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More

Wang Yuan (Roy Wang), an 18-year-old Chinese celebrity, jumped to the second spot the past month largely due to his “smoking scandal.” Read More

Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read More

Chinese-born beauty brands (C-beauty) are climbing the value chain, moving from producing low-cost items to high-end goods. Read More