l’oreal
China’s Lipstick King Returns After Tank Cake Controversy
After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Read More
Niche Fragrances Are Booming In China, And Global Brands Are Taking Note
Even as questions arise about the strength of Chinese consumer demand, the country's personal fragrance market could remain a bright spot. Read More
Top Beauty Brands Flock To Shanghai’s International Cosmetic Festival
At Shanghai’s International Cosmetic Festival, beauty brands like Prada, Fenty, and L’Oreal will launch new products online, offline, and in the metaverse. Read More
In The Aftermath Of The Pandemic, Wellness Is The New Luxury
Wellness retreats and salon experiences are all the rage among China’s health-conscious Gen Z consumers. Here's how brands can tap this lucrative market. Read More
L’Oréal Shines In China As Hermès, Kering Keep Quiet On 2023 Outlooks
While luxury brand sales fell in the second quarter due to store closures, L’Oréal bucked the trend thanks to China’s voracious beauty appetite. Read More
The Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia. Read More
Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?
L’Oréal is entering China’s beauty device market through its luxe division, Lancôme. Is this an attempt to march into the beauty industry's "blue ocean"? Read More
KOLs Are Dead. Long Live the Virtual Influencer
With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards. Read More
Next Stop for Pop Mart? High Fashion
Following releases with the likes of Moncler, L’Oréal, and Uniqlo, Pop Mart drops a third ready-to-wear collection with Spanish-Chinese label 13 De Marzo. Will leading high-fashion houses jump on this… Read More
Can Lululemon’s Footwear Launch Beef Up Its Growth In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
