l’oreal

Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More

While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More

Beauty company L'Oreal beat estimates with its first quarter earnings thanks to sales in China. Overall sales grew 11.4% year-on-year. Read More

Introducing R3 Celebrity Index, a monthly snapshot of China’s most influential celebrities on social media platforms from Weibo and WeChat to Toutiao and Baidu. Read More

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More

Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More

As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More

Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More

Luxury beauty brands are adapting to China's regulations and the crackdown on daigou shoppers, but the brands are optimistic on the future of travel retail. Read More