L’Oreal Paris
L’Oréal Generates 120M Social Media Interactions with Haitang Bay Pop-up Launch
L’Oréal Paris has generated over 120M interactions on Chinese social media on a pop-up launch at Haitang Bay Sanya International Duty-Free Shopping Complex. Read More
China’s Beauty Bubble: YSL, L’Oreal Sales Shrug Off Trade War
L’Oreal CEO Jean-Paul Agon was optimistic on company's sales growth in China despite the ongoing trade war with the US. Read More
Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China
Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More
Why Revlon And Garnier Bailed On China’s Beauty Boom
China's cosmetics industry grew by an estimated 10 percent in 2013, but the two brands still announced that they would be packing their bags. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through June 23, featuring L'Oreal Paris, Calvin Klein, Coach, Sephora, and Lancôme. Read More
