L’Oreal Paris
L’Oréal Paris Takes A Stand Against Sexual Harassment In China
By using Chinese idioms and stand-up comedy, L'Oréal broaches the topic of sexual harassment in a way that entertains and resonates with Chinese audiences. Read More
China’s Cosmetics And Beauty Sales Rebound For The First Time Since July
Hitting $9.53 billion in sales in January and February, China's beauty industry is set to rebound in 2023. But the market is not just growing — it is evolving. Read More
Skateboarding And Shopping: China Collabs Of The Week
From Labelhood's collection with Casey Casey to skateboards made out of coffee capsules, here's a roundup of our favorite collabs out of China. Read More
3 Podcast Platforms Luxury Should Keep Tabs On
Early adopters like Gucci and Giada are betting on the high brand recall rate that podcast marketing can drive. But how will the medium fare in China? Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
What Luxuries China Still Craves From the West
Demand for imported luxury goods remained strong in 2020, despite the pandemic. But what do Chinese buyers want the most from abroad? Read More
What’s Behind China’s Luxury Shopping Slowdown?
New research on the recent slowdown in Chinese luxury spending reveals that it is a short-term pause. But growing economic concerns may prove otherwise. Read More
After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Luxury Brands Should Not Forget The ‘Silver Yuan’
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Read More
