longines
How the Rise of the Pre-Owned Watch in China is Disrupting the Watch Industry
Pre-owned watches have become a reasonable alternative and an inconspicuous choice compared to splashy new models for Chinese younger generation. Read More
How 5 Department Stores Struck Gold Courting Chinese Tourists
Here are 5 high-end shopping malls in major international cities that attempted to cash in on traveling Chinese shoppers during the Golden Week holiday. Read More
China Wants Fewer Burberry and BV Handbags, More Chanel and Hermès
A recent survey by investment bank RBC Europe found that market leaders Chanel, Gucci, Hermès, and Prada are even more desirable among Chinese luxury consumers, extending their lead on other… Read More
Chopard Tops Word of Mouth Index for Luxury Watches in China
Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China… Read More
Five Swiss Watch Brands Driving Sales Recovery in China
Swiss watch sales rose 44 percent in China last year, where a popular phrase says "the poor play with luxury cars while the rich play with luxury watches." Read More
China’s Luxury E-Commerce Boom Means ‘Ostrich’ Brands Lose Out
With 74 percent of Chinese luxury consumers buying goods online, high-end labels can't afford to keep their "heads in the sand" when it comes to e-commerce. Read More
Apple: The Watchmaker That Can Actually Benefit From China’s Luxury Watch Slowdown
While luxury watch brands continue to struggle amidst China's anti-graft campaign, Apple's brand identity and positioning give it a unique market advantage as it launches the Apple Watch this week. Read More
Low-Key Looks Catch Eye Of Chinese New Year Shoppers
A survey of Chinese travelers headed abroad for the holiday season finds that most of them won't be looking for logos on their shopping sprees. Read More
Swatch Group: China’s Luxury Watch Market To Grow Around 10% In 2013
Coming off a tougher 2012, during which many wealthy Chinese consumers either took a wait-and-see approach to luxury purchases close to home, or did their luxury shopping overseas, Swiss watchmakers… Read More
Breguet Thinks It Has What It Takes To Weather China’s Luxury Watch Slowdown
While other Swiss luxury watchmakers play the waiting game in China, hoping for a significant sales rebound within the country in 2013, Swatch-owned, Vallée de Joux-based Breguet seems confident that… Read More
